Since the start of his musical career in 2017, 29-year-old pop prince Ruben has captivated people with his euphoric melodies, beautiful voice and honest stories. With his previous EPs – Melancholic and Animosity – Ruben has distinguished himself as a rare kind of storyteller. The stories come to life when they are conveyed with a distinctive and melancholic narration. When this is combined with visual art, the artist from Bjarkøy, Norway proves why so many people have been enchanted by him: he knows how to convey a concept that leaves emotional impressions. The fact that he has collected well over 500 million streams, as well as a music award for song of the year, speaks for itself. When you’ve witnessed him in action, it’s no mystery that Ruben plays to full houses. This introverted artist unleashes all his emotions and becomes an extroverted version of himself when he plays live – a version that has steely control over the audience. Where other artists feel stage fright, Ruben feels that he is in control of his own narrative – that shows. You can't help but leave a Ruben concert with a whole range of emotions at play.