Extroverted music for introverted people. SAM PEARCE, a South London boy with a love for pop music, power ballads and huge guitar riffs. A shy, introverted person who has realised that music is his voice, something he doesn’t have much of in the real world. His songs are his chance to shout out how he really feels. Originally a backing singer for shows including The Xfactor & The Voice, Sam had enough of standing at the back of the stage and wanted some of that spotlight for himself. With previous releases being featured on BBC Introducing as well as being listed as ‘Artist of the Week’ on BBC Radio, Sam is already solidifying his place as an out and proud LGBTQ+ voice within the Pop world whilst pushing for diversity and acceptance at every turn and is now featured as Pride in Music's 'Ones to Watch' for 2021.