From the heart straight to your face. The Swiss eight piece Al Pride delivers pop music at its best. Three lead vocals meet catchy and groundbreaking songwriting, epic dynamics and unconventional brass-arrangements. «Al Pride are tightening their reputation as one of Switzerland’s most intelligent pop acts», Swiss radio SRF 3 nailed it in a review of the band's recent album HALLAVARA. And fortunately this is just the beginning and there is so much more to come.