Novelists write with intent behind every word. Rick Hyde raps the same way. The Buffalo-born rapper and producer threads together unapologetic bars and undeniable hooks with purpose, passion, and power, kicking knowledge and telling true stories. After signing to Benny The Butcher’s Black Soprano Family (BSF), racking up millions of streams and views, changing the culture of underground hip hop. “We actually are brothers,” he smiles. “Even if we weren’t rappers, we’d still be together every day. It’s more than a music group to us; it’s a family thing.” Rick Hyde has received plugs from REVOLT, HotNewHipHop, Rap Radar & the like. He delivers a novel-worthy statement on his 2021 project, Plates II [BSF/eOne Entertainment], the long awaited follow up to his debut album Plates in 2019. There’s so much more to come.