Fletchy2Fat, an artist from Carriere, MS, set himself apart from everyone else when going viral in June of 2022 as Snack Harlow. He did his own spin on Lil Nas X's Industry Baby with spitting a verse while at the same time eating a Wendy's 4 for 4 and dropped the video on Twitter. Within 2 days the video was sitting over 4 million views while being published on outlets like Barstool Sports, Complex, front page of XXL and a post on Akademiks Instagram feed. Co-signs from Tory Lanez, Trippie Redd, J Lo, Andrew Tate, Juicy J and even LeBron James. Fletchy continued this momentum by dropping his song "DK" with a From the Block Performance along with being dressed like Peter Griffin and surpassed over 40 million views on all platforms within the first week of dropping.