25 years in the industry, 4 albums and over a million records sold. V V Brown loves to bend and experiment with genres. “The last six years have been a difficult mental health journey for me, but I came to the realisation that I need music to feel alive. Now that I live in the countryside, it feels liberating to create without that industry pressure. I spend most of my days wearing wellies, making music or enjoying the routine of family life. Everything about this album, whether it be the artwork, the lyrics, the production or the visuals, is about starting sociological conversations. Art should make you feel, whether that’s feeling uncomfortable, empowered, happy, sad, scared, inspired. There is a radical power in the role of the provocateur and this was one of the motives for this record"