Jay Sino was born in Mechraa Belksiri, Morocco, on May 01, 1995 with the birth name Yassine El Atifi. He moved to Larache along with his family at a very young age, where he followed his studies and started his professional career as singer and rapper, in 2012 he dropped his first single featuring Ash King titled Like A Boss, eventhough the start wasn’t easy for him as he tripped a little bit, he continued chasing his dream and he formed a band together with Ash King called 2SWAG and together they worked on the first mixtape , however he didn’t let problems stand in his way, once again he formed a new band with Oussama Belhcen, AKLO42 and Lil Wezzy called The Zone Boys and together they dropped their first single “Ndir Libghit”, people’s reaction to the song was very positive because they introduced a new style they aren’t really used to it Moroccan Pop. Together with The Zone Boys, Jay worked on their first album but they disbanded and no album was released. From a band to another, Jay made a decision of continue walking the path alone, as a soloist and he released many songs featuring AKLO42, a rapper that he admires and respect. On 2014 Jay Sino released his first ever mixtape titled "Men Zero Mixtape", including songs with different themes such as Rap actually in Morocco features Fahdlil Laraboyz, Wizzy Dolss, AKLO42 and more ..