Over half million likes on Facebook, million views on his viral videos, but a solid career as an internationally recognized dj and producer with releases on EGO as "Morosita" in 2013 along with the amateur Willy William and El Cata. Music has always been his passion since the first activities 16 years ago, until he began to publish funny videos, sometimes even motivational ones, and then developed the video format of misrepresented songs which gave him a huge social exposure becoming viral. He’s driving the rebirth and revolution of E2, EGO Music sub-label where he presented he third official version of "Morosita" together with the Italian rapper Entics and then "Pelao Pelao" with the Dominican artist The Romy and his Italian colleague J7J (playlisted in New Music Friday Latin). There is always him, along with J7J, behind the international production "Trabajar" which features the bronx singer Young Ash Italian “gal” KG Man and the Greek Claydee as protagonists. The latest success that has obtained over 10 million streams, thanks also to viral videos: Una Musica Che Parla with Maury J and MAK (Summer 2022). So much new music by Karmin Shiff is coming, who continues to entertain his followers with viral contents on social media and to turn out big record labels with international potential.