Pioneered by Frank Lucra, Beware the Locals is a family of creatives following suit of groups like G.O.O.D Music, Awful Records and TDE, with a huge focus on the authenticity of creation and DIY process. Started back in 2016 the original focus of Beware the Locals prior to even holding the name 'Beware the Locals' was marketing a group of talented creatives building a platform in the Central Texas area for creatives to be able to execute their ideas openly. Over the course of 4 years Beware the Locals has become more of brand name than anything, from hosting events in Killeen, TX, to dropping collaborative music between several artist such as Tito Lounge, It’s DAVID., and many more. BTL's only focus right now however is creating quality content that expands beyond just music, perfecting their craft and pursuing long lasting success. With their first release in 2020 self titled album BEWARE THE LOCALS, its clear they're here to bring pressure.