Alberto Verdugo, better known as BETTO, is a Chilean-Colombian-Spanish DJ, producer, and executive based in Miami. Since the age of 11, he has been passionate about electronic music, influenced by major artists such as David Guetta, Baauer & Skrillex, Later on, he ventured into the world of urban-electronic music, experimenting with his musical trio called Lowkos with whom he produced albums like, The Last Ride and LOWKOBOIS, He is also the founder of the record label BXO Music Group, a Chilean label established in 2022. The associated distribution company is The Orchard Enterprises, a subsidiary of Sony Music Entertainment. Currently, he is working on a new project set to make waves in 2024.