$ource has developed himself as individual representing a refreshing lifestyle brand. This Black Sheep has arrived to stray from the herd in the hopes of breaking out of the bland trend that’s been forming in Toronto’s Entertainment Industry. The extreme lack of originality has created an open opportunity for $ource’s New Breed Lifestyle Brand to promote bringing back the passion & individuality in art form and to send out messages containing substance. $ource is highly focused on being involved in all platforms within the International Entertainment Industry and has the potential and intention of being a highly influential icon in the near future.