Continuing one of the most influential legacies in Latin hip-hop & reggaeton, Lito MC Cassidy has asserted himself as both an elite lyricist & consummate storyteller since 1998. The Latin GRAMMY® Award-nominated rapper initially rose to popularity as one-half of the duo Lito y Polaco, bringing a spotlight to the music of his native Puerto Rico in the process. Together, they created a catalog of classics, including Masacrando MC’s [1999], Mundo Frío [2002], and Fuera de Serie [2004]. Along the way, he garnered two Premios Tú Musica Urbano & received a nomination at the Latin Billboards. Taking a 10-year hiatus from the game, he conserved his energy to return at just the right moment. He announced his comeback in 2020 and signed a joint venture between his own Lito Music, LLC and BMG. Telling a heartbreaking tale of a woman’s descent into sex work for survival, “La Vendedora de Placer” racked up over 1 million Spotify streams and 1 million YouTube views and garnered his first Latin GRAMMY® Award nomination in the category of “Best Rap/Hip-Hop Song.” On its heels, “La 23” [feat. Farruko & El Mayor Clasico] raked in 1.6 million Spotify streams. It all set the stage for his anxiously 2021 album, LA JAULA DE LOS VIVOS. Superstars such as Daddy Yankee, DJ Playero, Ñejo, KEVVO, & more jumped at the chance to collaborate, joining a historic supporting cast for this blockbuster. Lito MC Cassidy’s influence remains eternal now and forever.