The modern era of music has given way to enigmas and artists of all shapes and forms who break the norm of what have come to expect as far as what an artist truly is. L.O.U. is one such artist that epitomises the essence of the modern era. A multi-talented vocalist and Rapper born and raised in South Side Jamaica Queens, N.Y. L.O.U is an acronym for" Let’s Obliterate the Universe" and he makes music that is thoughtful, conscious and driven by a desire to motivate, inspire, comfort, spread love & joy to all those that hear it. L.O.U started rapping in 2010 and over the past decade has worked with various artists and producers and artists such as Skyzoo, Audra The Rapper, Torae and Thee Tom Hardy. Over the years, he has experienced a period of evolution where his creativity and undeniable talent began to shine through. He ultimately developed a style of songwriting that is transparent, daring and full of hope and reflective of his experiences, thought and ambitions, turning his pain into purpose and lessons into studio sessions. L.O.U has had a vast array of musical influences however he accredits the pivotal influences in his music to Nas, Jay Z, Biggie Smalls, Tupac Shakur & Eminem. This all culminates in L.O.U. producing a musical experience that is enjoyable, easy going & fun, but still seeks to provoke thought.