When it comes to urban club sound in Germany, URBAN O is an integral part of the scene. 
 Since 2017, he has been playing to a wide variety of party crowds across Germany and internationally. His sets are diverse, break through genres and always stand out with fresh, surprising edits. He fuels the energy of the songs through his performance as well as his skillset. 
 In 2020, URBAN O started his career as a producer and released his first single single "Money Check" feat. Aleo, which immediately got attention in the clubs. It was followed by 8 more releases until today with up to 50,000 clicks on Spotify. 
 URBAN O is also known for his interview format "ALL IN" launched in 2017 on Youtube. With over 210 interviews, it is the largest DJ interview format in Germany. 
 At the beginning of the COVID-19 pandemic, URBAN O built his Twitch channel, which is now the most successful hip-hop DJ channel in Germany. Several times a week he streams his DJ sets on this platform. 
 During this time, various brands have become aware of him. This resulted in collaborations with different hardware manufacturers and lifestyle companies such as Technics and AirUp.