Tatum is a rare talent, one that comes along only every so often to captivate and mesmerise with her old school aesthetic and momentous lyrics. Her voice smacks of the languid romanticism of Lana Del Rey and the moody phrasing of Lorde, and it’s steeped in dream pop lashings and an emotional depth that’s far beyond her young years. Despite her age, Tatum already knows exactly who she is, refuting any manufactured bubble-gum pop sheen in favour of telling her own authentic truth. After online tastemaker support from Earmilk, Record of The Day, CLASH and Indie London, features in the international newsletter “Record of the Day” and then becoming ‘Record of the Week’, and inclusion in the internationally syndicated import radio show Passport Approved, TATUM’s recent signing to Primary Talent International, a live music booking agency, with one of the finest rosters of contemporary artists in Europe, can only bode well for her future. Fate brought her to the attention of indie label Bad Future Records, who, just like Tatum, share the same outlook on reinforcing her artistic authenticity.