CEO and Founder of Souf Inner Circle LLC, Antonio Finley, better know as SM Tone, has always had a passion for helping others reach their full potential. At a young age he found his self working as a stage hand helping his grandfather, John Peek, who at the time was the director of one of America’s first all black Philharmonic Orchestra’s called Music South. From there his interest in music exploded, he began to play the snare drum, bass drums, bass guitar and piano during elementary & middle school and by high school, he had started song writing and graphic designing his own clothes. While in college, he continued to follow his musical passion by starting a rap group with his childhood friends known as The Soufside Mafia. From there, he began to build relationships with numerous artist, photographers, Dj’s, producers and label/studio owners around the city of Atlanta. Working with names such as K factory Productions, Lil Bankhead, Hoodz Tv, Universal Records, Def Jam, Producer Grind, & Ian Burke just to name a few. During this time he discovered how difficult it was for upcoming artist and creatives to find opportunities and resources in the industry. From there he started Soufside Records in 2017 but rebranded to Souf Inner Circle in 2020. Today, he works with multiple artist, producers, photographers, & graphic designers, assisting them with business knowledge, marketing strategies, resources, industry secrets and opportunities that aren’t available in mainstream media.