Started as the idea for a random party theme in 2019, Cyber Rodeo quickly became the best underground tech-house party in San Francisco. Featuring a wild cast of glitched out futuristic cowboys and cowgirls, the party wildly embraced all things tastefully tacky. Cyber Cowboy merchandise has since been worn by Lil Texas and heavily promoted by influencers worldwide. The merchandise collection was also commissioned by Dolls Kill where it completely sold out. The organizers (Baby J, TYGRBYT, and Fran Margelia) quickly began producing music under the moniker and have since performed Cyber Rodeo DJ sets with the likes of Dillon Francis, Chris Lake, Fisher and Travis Barker. In 2020, they launched a livestream version of the party to make due. Cyber Rodeo will continue to produce livestreams and release songs along with merchandise in 2021 and beyond.