Over the past several years, 9-0-Nickel Entertainment CEO Peter Jackson has established himself as one of the hardest working rappers in Canada, and an independent force in navigating the trenches of the modern music industry. 
 Known for his intense work ethic—in the studio, boardroom, and on the road—Jackson has spent the past few years touring Canada and Europe with some of the biggest artists in hip-hop, and performing at some major events on the national stage. He served as the supporting act for 50 Cent at the 2017 Calgary Stampede, performed alongside Fetty Wap at the 2019 Grey Cup celebrations, and was on a Canadian arena tour with, Snoop Dogg. Jackson headlined his first solo tour in 2019, while also doing 22 shows across Europe with Fetty Wap. In 2022 Peter did 5 shows in the United States with Snoop Dogg, & Ice Cube. In addition he also performed at Calgary Stampede in 2022 w/ Flo Rida, & Polo G. 
 Touring (and also booking tours for other artists through his own agency) 
 In addition to being Virgin iHeart Radio's Future Star for April 2019, Jackson's Married to Success single "On a Wave," charted well across the country on Canadian Hit Radio (CHR), and reached the #29 spot on Billboard's Top 100. His 2019 album, Canadian Boy, debuted at #1 on iTunes and Apple Music's Hip Hop/Rap chart, in 2021 his album 23 And A Half also charted #1. His newest release Mountain Valley with Trey Songz has over 2 million streams on DSPs & over 1.1 Million views on YouTube.