Alfred Sim signed on with Mediacorp after winning reality program Project Superstar 2014, and is now working together with Cross Ratio Entertainment for his music career, taking his passion for music further. Alfred has since released his debut EP in January 2016, and it is well received by the public and media alike. His debut EP conceptualizes his versatility in portraying different styles and vocal techniques, churning slow rock ballads to other tracks complementing the rock genre. The album also includes a sweet love duet with his spouse, singer-songwriter Tay Kewei, which is the first ever collaboration in the lengths of their music careers. Alfred has since performed at international stage such as China-ASEAN Friendship Concert 2016, and also held his solo rock concert at Esplanade Annexe Studio in 2017. In 2017, Alfred Sim represented Singapore to perform and compete with regional artistes at the annual Hong Kong Asian-Pop Music Festival. He won the ‘Best Stage Performance’ Award and finished in the final 3. Alfred also won the Best Drama Theme song at Star Awards 2017 for MediaCorp Channel 8’s blockbuster drama －If Only I Could - 《最美的时光》