Richmond, VA. The site where, Patrick Henry a U.S. Founding Father, first declared, "Give Me Liberty, Or Give Me Death." emerges the next Major Independent label that is positioning itself to take the industry by storm. Established in 2018, Don't Fold Entertainment is more family than a record label. Their roster of rising stars includes HBK JohnDoe, Mack Ben Widdit, EZ Longway, the incarcerated Stunna World Hoot, and Founders Tweezy and Yay. The tie that binds these brothers together is one forged by years of unity and perseverance. Being astute businessmen, the founders saw a need for a quality Recording studio in Richmond, VA, and acted to fill that void. Using their newly established headquarters, Don't Fold Entertainment quickly discovered the wealth of talent within their ranks and decided the next natural step would be to form the powerhouse movement now known and respected as "Don't Fold Ent." Blazing your trail is something important to the founders and CEOs, Yay and Tweezy, "We are all bosses!" proclaims Yay, "The goal is to set it up, so everybody wins, us, the artist, their teams, etc. We are trying to build generation wealth" explains Tweezy. They used their resources to arrange some plays and enlisted industry titans Bigga Rankin and Artist Revenue Solutions to help them navigate the treacherous waters known as the music industry.