When listening to songs by 17-year-old rap prodigy Izzo 24 you’re certain to hear lyrics about surveillance, survival, and substantial amounts of money. The product of the dangerous inner city streets of Muskegon, MI, the baritone-voiced artist knows it’s imperative to keep his eyes wide and his head on a constant swivel. Something as simple as a trip to the mailbox could cost him his life. Thanks to his foray into music, a space where he can express the gritty truth about his gang and crime plagued surroundings, he’s assured himself a chance to live on while being delivered lucrative checks for his work. Izzo 24 is the first artist signed to We Up 3, LLC., a joint venture comprised of three of the strongest indie hip-hop music and entertainment companies in the Midwest: Hustlaz Inc. , Top Notch Thuggin (TNT) Entertainment and Slime Money Entertainment. Izzo likes the music he makes, “because I know what I like and I feel good about my music,” he says. “I know that I go through the shit that I write. I’m really in the trenches. And I’m showing that if you got talent you can use it instead of getting wrapped up in stupid shit.” When not recording and filming music videos, like the grimy visual for his hit “231 x 810” (featuring RMC Mike) which has been viewed nearly 100K times on YouTube alone, the self-motivated rapper is focused on improving his craft and gaining currency in the process.