Reign Racks ( born Pule Tlale ) is a 22 year old South African Hip-Hop and R&B artist based in Johannesburg South Africa Reign began his career as a singer then later infused rapping into his sound . His sound is heavily influenced by the Atlanta trap scene . He has been influenced by artists such as Young Thug and Compton rapper Roddy Ricch to use both melody and good cadences to win his fans over. He has also built an impressive online presence and used his social media profiles to gain traction .