Pronto Valid is an Alternative Hip-Hop artist from Chicago, IL. His unique sound includes a diverse mix of elements from various genres of music paired with descriptive lyricism. His sonic palette is diverse and he aims to incorporate stories from his own first-hand experiences and others to relate to his listeners. Influenced by artists like Lupe Fiasco, J. Cole, Drake, Kendrick Lamar, and many others - Conscious Rap and Hip-Hop caught his attention the most. As he delved more into the genre and the different styles within it, he began to form his own unique sound. At the age of 11, he began writing his first song lyrics and signed up for talent shows to hone his skills as a live performer. At 15 he began recording and engineering his own music, where he discovered the beauty of being fully in control of his own craft - a practice which he continues to this day, and which inspired him to also begin producing. He continued his education by earning a bachelor's degree in Music Business while continuously releasing new music all throughout high school and college. He has released multiple albums/EPs and singles, has performed multiple shows on large and small stages, runs a podcast series focused on mental health, and continues to grow and develop as an artist.