Sons of Yusuf, two brothers and groundbreaking duo, are shaping the Arabic Gulf sound in ways the world has never seen before. Hailing from Kuwait, and now residing between their homeland and California, these brothers are the pioneers of Arabhop—a revolutionary genre that blends the raw energy of hip-hop with the deep soul of traditional Arabic instruments, sounds, and poetry. Their music is a fusion of styles, a bridge between cultures, a celebration of identity, and a bold redefinition of what global music can be. Their journey began when they met producer Mike Chav, and started making beats for Erykah Badu and Jay Electronica, they then started releasing viral Arab-flavored remixes of hip-hop hits, but have since blossomed into a global phenomenon. Their original singles and productions have dominated airwaves in France, Morocco, USA, Kuwait, UAE, and across the Gulf region. With over 40 million organic views on YouTube—achieved without the backing of major labels, management, or PR campaigns—their impact is undeniable. Sons of Yusuf are cultural ambassadors, bridging the gap between the Middle East and the West. Their debut album, Shaykh the World, features collaborations with artists like Talib Kweli, Jay Electronica, Terrace Martin, Cyhi, and more, a testament to their global appeal and artistic reach. They continue to share real messages, positivity and truth. Inspiring younger generations to help make a change in the world. On 12/12, their 2nd album Granada drops!