HITEMUP was born and raised in Memphis, TN in the Whitehaven neighborhood. He was the youngest of 16 kids and began his love of music at young age. Friends and family began calling him HITEMUP aka HITZ from writing music from several of the artists around town. He formed his first group Down South Goodfellus in 2003 and after that went solo joining one of the hottest upcoming labels in Memphis, Rockemhard Entertainment. HITEMUP has worked with numerous artists in the game such as: Jazze Pha, Kia Shine, 3-6 mafia, CMG, Blac Youngsta, Drake, Project Pat, Zed Zilla, Ms. Debra Son, Jay Gully and many more. His debut album Known2Shine was released in 2008 and sold over 16000 independent copies. In 2017 Hitemup release a hit single with Jazze PHA called WAIT A MIN which was highly anticipated by the fan base that he had created. This record produced over 2,000,000 streams independently and was in heavy rotation on 40 radio stations. Hitemup continues to be one of the major independent artists not only in the USA, but internationally.