Priddy Ugly is a pristine parallel to enduring tenacity. Boasting 16 years’ experience in the industry, the Kempton Park Aries is not afraid to go toe to toe with your top 5 for the crown of lyrical supremacy. Masterful in the art of versatility, Priddy ugly effortlessly dances through the realms of mainstream swag, endearing romanticism, kwaito-kasi ancestry, and bar-for-bar excellence pitting himself against the walls of genre boundaries to test how far he can stretch his multilingual songwriting and musicality. His ambitious drive for longevity echoes every VRRR on his records, and he’s headed in the right direction at full speed.