Pharaoh is the most charismatic and recognizable figure in the Russian rap scene; the one who is continually pushing the boundaries of the genre. His tracks make up a soundtrack to life in Russia in this period of transition, where everyday existence means 24 hours problems on your plate. To create an image of an unpredictable young man, who brings you pain and realization that apart from money, the world is ruled by dark emotions, is Pharaoh’s philosophy. His musical element is that of a poetic industrial melodrama. The lyrical focus is on the internal noirish monologues of the hero who is undergoing transformations. This is the way of pain and challenges - but also one of swift evolution. Emo-core, horror-core, brief forays into synthpop, rock and punk plus postmodern lyrics and a whopping dose of dark melancholy - these are the styles, methods and moods making Pharaoh one of the most unpredictable artists in Eastern Europe. With his latest release Pharaoh is exploring the world of intimate futuristic neo soul without losing the usual hardened edge. He knows how to be persuasive, articulate, piercing and passionate at the right moment in time. And he is using a new kind of weapon - a soft tenor that allows him to sound confident in the sultry pop R&B format.