Mr. Loco AKA Loc Da Smoke, is a Bay Area rap veteran with Scandinavian & Chicano roots. Co-founding Thug Style in the late '90s, he globally featured on "Sick Manifestations" by Chicano rap group, Sick Individuals. In 2004, mentored by Cee-Rock "The Fury," Mr. Loco's journey unfolded under the guidance of DJ Pimp, DJ King Assassin, and platinum producer Mike Mosely, who brought him into the fold at Steady Mobbin Productions. Co-founding Wize Guyz Global in 2006 with MC Ron, DJ Ying, Slim Chill, and A2K, they brought mixtapes to platforms like DatPiff. 2010 marked the birth of Badd Blood with Penn St8, alongside a digital distribution deal with Who?Mag Distribution. Dogg Habit Records signed him in 2014, leading to a stint with 1Hood Entertainment before independence. In 2022, Mr. Loco stepped down from Wize Guyz Global, & on June 1st of that year, he established Tha Pipeline Coalition. His new label, distributed through Symphonic, GT Digital & Empire, he continues to support emerging artists with digital distribution and promotion. Collaborating with Snoop Dogg, Ice-T, KRS-One, Young Buck, Yukmouth, KXNG Crooked, Too $hort, JT The Bigga Figga, Tha Realest, Jadakiss, Cam'Ron, The Game, and many more, Mr. Loco's journey is defined by dynamic partnerships. As Mr. Loco evolves, his legacy thrives through collaborations, unwavering dedication, and Tha Pipeline Coalition's impactful role in the music scene.