United States-based artist and producer "SHA" has quickly made his mark on the South Asian music scene. From his New York roots, at just 19-years old he drew massive attention with his trap drums and unique melody work to make the hit single "Blocked" with Straight Bank released in 2020 amassing more than 1 million streams. SHA’s sound, is a unique mix of hard-knocking 808’s and Trap drum patterns, resonating with fans across the USA and Canada. Blending the modern age Trap sound with Hip-Hop music SHA is pushing the limits in production. SHA’s melodic chord progressions and R&B fusion beats create a musical canvas able to be painted by Canada-based rapper Fateh in his record “Like That”. Paving the way for a new wave within Punjabi music, SHA is set to revolutionize the genre by blending traditional elements with urban sounds. By infusing New York-style drums and grimy basslines into his tracks, SHA creates a unique sonic experience that resonates with listeners. His innovative approach honors his Punjabi roots and also pushes the boundaries captivating audiences across countries and cultures.