"If there's one thing I love about music, it's the feeling of being powerful. I'm a Bad B*tch. In my own way and with my own words." LUM is a Pop-Rap artist of Swiss, French and Spanish origin, currently based in Zürich. Born and raised in Vaud (Lausanne), she now studies Vocals and Music Production at the ZHdK, Zürich High School of the Arts. Somewhere between Rap, Modern Pop and Reggaeton, LUM's music is all about duality: vulnerability and power, femininity and masculinity, following the norm or breaking it. Recently a finalist of the Demotape Clinic at the M4Music in Zurich and of the Tremplin Transforme in Geneva, and after a newfound success on social media over the summer, she announces the release of her new single 'J'ARRÊTE' on her SRF Virus Live Session.