British born, Gambian artist Jnr Choi has spent the last 5 years of his life hopping from country to country in the name of fashion. Working with some of the biggest fashion houses in the world namely Givenchy, DSQUARED2, Moncler, Phillip Plein and many more, Choi established himself as one of London’s top fashion models, before introducing his newly discovered talent to the music industry. Floating freely, JNR Choi dips in and out of vibes with swagger, style, and spirit. He wields his voice like an instrument, riffing on drill, grime, Afrobeats, alternative, reggae, and pop. After dropping his first track in 2016 MOVES, he picked up the pace with the likes of “BELVEDERE” and “REALITY” as well as his 2021 independent project SS21. He reached critical mass with “TO THE MOON” and launches his biggest chapter yet. The model-turned-rapper is widely recognised as an international phenomenon for his monumental breakthrough track “TO THE MOON”, Best described as an ethereal drill production, the smash hit picked up a gold certification & received remix duties from global superstars Gunna, G Herbo and Fivio Foreign and UK hotshots Russ Millions and M24. Totalling over half-a-billion streams and counting, the single landed in the Top 35 of the Billboard Hot 100 and catapulted to #1 on the Rhythmic & Rap Charts, paving the way for Jnr Choi’s innovative talent. With such a versatile sound and a partnership with Epic Records, Jnr Choi may just be the fresh sound we all needed.