Walter French’s life experiences have shaped his music and performances, allowing him to connect deeply with people from all walks of life. As he puts it, “No matter what, everyone values a good time and truth, and that’s exactly what my music represents.” What began as a casual trip to a friend’s house set him on the path to his musical destiny, and since then, he’s taken part in rap battles across his city, quickly earning a reputation as one of the best. His laid-back personality shines through his music, making it irresistibly enjoyable and relatable. To sharpen his creative skills, Walter pursued an education in video production, which has enabled him to transform his lyrics into vivid, visual stories. “Every time I hear a beat, or write something, I see a music video, a movie, a story,” he explains. “I want my music to paint a picture that people can visualize and feel.” With the visionary mind of an artist and a driving passion for storytelling, Walter French is poised for takeoff. His greatest source of inspiration is his daughter, who fuels his determination to succeed. “She’s my reason for pushing through,” he shares. “There were moments I thought about giving up, but she’s the reason I keep going so hard.” Get to know Walter French, aka THATGOLDBEARD—an artist on the rise, ready to make his mark.