Nothing changes your mood quite like a song does. Within a few minutes or even seconds, it might turn your whole day around. JevenReliford holds this prospect in the highest regard. Emboldened by towering range, unassuming charisma, and relatable spirit, the Georgia-born singer, songwriter, and performer brightens up pop with a contrast of R&B energy and sharp sensitivity. Generating nearly 200 million views and building an audience of over 4 million followers in under a year, he introduces a singular style on a series of singles for Music The Label/Atlantic Records and more music on the horizon. “I don’t want to sound like anybody else,” he affirms. “I try to make everything my own. I switch it up and keep my content personal. I’ve been through a lot, but I’m always going to try to make people smile. I give as much as I can.” Born in Dallas, GA but raised in Cartersville, GA as the youngest of three siblings, he initially embraced music by singing along with his older sisters. He really honed his voice by belting out the Bruno Mars staple “When I Was Your Man.” Simultaneously, he developed a wide palette, listening to everyone from Drake and Ashanti to Florida Georgia Line, Morgan Wallen, Chris Stapleton, and Luke Combs. During September 2019, a short clip of Jeven singing Post Malone’s “Goodbyes” exploded on TikTok with 3.5 million views. Rather than flood the platform with content, he took a highly curated and selective approach, showcasing the breadth of his voice.