Jeffrey Ampratwum - also known as Che Dior - studied Fashion Design and Wardrobe Styling at The New York School of Design and The Fashion Institute of Technology. He developed his sound and prose for music while growing up in the Bronx. His musical inspirations stem from those creative roots based in the Bronx and they travels gracefully through cities such as Accra, Paris and London. Artistically, his work includes directing fashion editorials for magazines, shooting visual campaigns for brands and instructing courses on fashion styling.