Soulful and resonant, young Canadian based singer-songwriter Pelch echoes the feelings of a season and a challenging year for a young audience that has only begun to expand. With a voice the size of a canyon, Pelch exudes a kind of soul and grit that doesn’t come along every day. Inspired by artists like Lewis Capaldi, Dermot Kennedy and Morgan Wallen, Pelch discusses the craft of songwriting with an uncommon maturity for a 23-year-old unsigned artist: “I want to reach as many people as possible,” he says, with a signature blend of ambition and humility. His voice is the kind of intimate instrument that inspires trust in any listener, a unique tone with power that invites both parties into that innocent, vulnerable place where we all risk, love, reach unexpected heights and sometimes experience loss. 
 “Yellow Shirt” captured that yearning when it was released independently earlier this year, racking up over 1 million streams and counting on the strength of the most organic media campaign of all: word-of-mouth. Straightforward and haunting, the song was inspired by the loss – but mainly the life, of a close friend. Stunned, heartbroken, Pelch channeled those feelings that instantly struck an introspective chord with a million kids he’s never met, who clutched the track to heart. 
 As he puts finishing touches on the production of his debut album set for early 2023, Pelch now presents the summer single “Come Back Now ».