BLUEM is the recording project of Chiara Floris, a London-based singer/songwriter, producer and visual artist from Sardinia, Italy. After moving to the UK to study music, BLUEM self-released her first English-sung EP, Picolina, in 2018. Following three years of experimentation, the artist chose to take a deep dive into archaic sentiments with her 2021 project NOTTE, reverting back to her mother-tongue for much of the project, and receiving widespread praise in the Italian music scene for its thoughtful exploration of instinctive and primordial love. Her latest project, nou, released May 2023, opens up to vast landscapes of sound through pop songs and instrumentals, keeping its centre in the complex thematic of femininity.