Mr.Lloyd was born Clifton Adell Lloyd III in Milwaukee, Wi. His passion for music came at young age, but it wasn’t just music that caught his attention. He wanted to create his own entertainment company. Mr.Lloyd, along with his younger sibling and cousins, put together a group, and performed at local talent shows under the moniker “The Family.” After a couple of wins and losses, the group outgrew the talent show scene and drifted into the inner city streets. Still focused on creating music, Mr.Lloyd joined the middle school band. He refined his musical chops as a multi-instrumentalist, playing trombone and drums. After middle, school he still had the passion to continue music but in a different way he wanted to be a emcee – and a good one. In high school, he fell in love with English and words he started to write songs but never got a chance to record them. In 2004, he started the label Mob Family Records. As he grew as an artist and a man, he changed the name to My Family’s Everything (MFE) Entertainment. Under the new moniker he has released 3 albums, and has discovered and collaborated with some talented and highly skilled individuals to bring his vision of creating a successful entertainment company to a reality. Its deeper than music and his family is everything.