According to the Oxford English dictionary, a “Genius” is defined as someone with “exceptional intellectual or creative power or other natural ability.” If there was only one word to describe LROC, it would be just that. 
 Raised by his mother in Tacoma, Washington, LROC learned to live by two acronyms. The first being the words that make up his name: Love, Respect, Obligation and Currency. ‘’They collectively represent 4 things I focus on in life, which in turn, makes me who I am”. The second being the phrase, “Everybody Eats” (EBE) which comes from the notion that if you eat, the people around you should be eating too. 
 Because of these lifestyle principles, LROC has established himself as a dope rapper, a well-respected business owner and an entrepreneur within the entertainment industry. 
 LROC unintentionally got his start in music after his cousin took him to a home studio one day, where he was encouraged to spit some bars. “Once I realized I could rap, that I had the opportunity to rap, meeting the people that I’ve met and getting to do the things that I got to do, that changed the game for me. I had no clue I could be this passionate about something because I can create it.” Thus began the conception of LROC, the rap artist.