American Singer-Songwriter, Mike Russ was only 16 years old when he started creating music. San Bernardino California is where it all started. After 5 years of developing his independent career, by the age of 21, he opened his own record label (LYF RECORDS) and built a large fanbase and audience on social media through his own online multi-media marketing agency. It was short after the company was launched, Mike Russ seen the future he wanted to build for himself and others. Completely independent, he decided to help upcoming artists, producers, and brands build their following and online appearances. After diving into the rap game head first, Mike began to perfect his craft, with a long awaited debut single Dino Hills. The highly anticipated single reached over 100,000 viewers in under 24 hours. The promoting single caught momentum and his fanbase demanded an entire album.