A creative, lyrical, and insightful storyteller/vocalist, with over 20 years of experience in writing and recording music. A 2016 Source Magazine Unsigned Hype, Yusha Assad makes fun and purposeful music that tells a story, while affirming greatness to his people. He believes that his success must be built with the hands and hearts of people, and not off their backs. He uses his music to connect, inspire, and challenge listeners to live life “with great care.” Yusha has opened up for major artists such as The Game, K. Michelle, Brandy, Scarface, Ja Rule, August Alsina, and others. He's performed at conferences, such as A3C Festival in Atlanta, SXSW in Austin, TX, and Revival DC in the nation’s capital.