Emotional and dreamy alternative siren like pop. Inspiration is drawn from artists like Florence + The Machine, Lana Del Rey and Lykke Li. Rainbows & Tears has been praised by critics and music bloggers across the world. Ranked as one of the Best Songs of 2016 by CMU (UK) – was praised by the New York-based art community My Modern Met. Poland’s Beehype said that tracks from Ida’s most recent album, Rainbows and Tears, counted ”...amongst the finest songs we’ve heard this year...” In Music Week and Uncut (UK) Ida Long has been compared to both Kate Bush and Madonna, as well as Portishead and even ABBA (!) although such analogies are becoming dated. As the Swedish music magazine HiFi & Musik said, ”Ida Long is standing strong on her journey towards her own expression”, hinting that before long people will be comparing artists to her rather than the other way around. A new promising collaboration with Avra made the Best Songs in 2020 playlist by Gaffa. ”Really unique underground vibes, and really quite intriguing vocals. Really cool processed, and excellent performed” - Beatradar ”Avra and Ida Long have made an absolute gold tune here. One of them rare tunes that doesn’t come around too often. Together, they are the perfect blend.” - The Sound Sniffer