Santa Rosa California 2001, a young producer called “NoName” and recording artist “Optimistic” released their 1st single “Last Breath”. After releasing the record to radio, the two soon gained notoriety in their local area, and a demand was created by the fans for more material. Shortly after they formed the group “At All Cost”, adding members Geo, Knotales, Stragety, Jimi G, Dig’em and female singer Neena Leigh. The groups second single "Since You Went Away", won 5 nights in a row on a battle of the bands style contest On Hot 98.7 FM in the bay area. “At All Costs” was the first local group to have their song retired by the station for 5 consecutive wins; and thereafter went into regular rotation. The group later released "Rise From the Underground" in 2005, and "Round 2" in 2006. In 2007, "At All Cost" signed with X-Raided's BlocStar Entertainment. BlocStar's 1st release of the group entitled "20/20 Vision” went on to sell almost 30 thousand copies in the first 3 months independently. Later that year, a few changes were made in regards to the groups’ members who currently are: Noname, Kotales, Stragety, Draft Pick, Hype Man Sherm and swing member Rappin' 4tay. In 2009, "At all Cost" producer NoName partnered up with Skeelo Musik and Michael DeBarge's Premier Ent. Group for the re-release the first At All Costs LP's "Rise From The Underground", "Round 2 (Revamped)" and "Delusions Of Grandeur". The group won best Hip Hop.act of the year in 2010 then disbanded in 2011. <br>