Representative of music label production “Jazcrafts” (Unprivate Co., Ltd.) Since 1996, he has been producing music in a wide range of fields focusing on fashion-show, in-store sound direction such as bars. He has been the sound director for shows like Tokyo Collection/Paris Collection, and also led the directing in Ginza Six and Dai. His first work is “Humming Jazz” (2008) which is Nominated for the Billboard JAPAN Jazz Artist of the Year 2009 / Outstanding Jazz Artist Award, then appeared in the center of the scene. Also 2nd album “LIFE” 3rd “illuminus” 4th “Jazzy Folklore” 5th “Sincerely ...” has been a hit at home and abroad and he succeeded overseas tour in Korea and China. In 2018, the 10th anniversary of debut, He released his the best and remixed album “Kaleidoscope Suite” and has appeared in many domestic and international events and festivals in DJ styles and band sets centered on JAZZ. NEW ALBUM “empath” was released in January 2022 and won the 1st place in the album / song category on the iTunes Jazz Charts. featuring domestic and foreign artists such as Michael Kaneko, kojikoji,Substantial and The five Corners Quintet who is Finnish Jazzband. Since 2014, he has launched a new label “Jazcrafts” and plans to release a richer Jazzy sound based on the concept of “creating music like a craft” . Kenichiro Nishihara has been proficient in various projects and works such as tie-up planning with corporate brands and the production of artists and idols.