D.N.A (Dragons are Never Afraid of making hits) is a music label based in China founded in 2022 by Chinese superstar, singer, actor, and producer Lay Zhang. Compared to most of the music labels that sign and develop new artists domestically, D.N.A has a strategy of partnering with local established artists whose strength in different music genres leads to groundbreaking songs and possible global hits. Besides Lay, D.N.A announced 6 rising stars as co-initiators of the label in December 2022: Yichun Shan, Boogie Wang, Danko, GALI, Vinida, and Victor Ma. This partnership aims to provide an innovative and integrated music hub for outstanding Chinese musicians to work together with the most influential production teams in the West, to jointly publish high-quality international music works to share Chinese music to the world.