BOBBYSWORLD (aka Bobby J) is a Mexican-American singer, songwriter, producer, record executive, entrepreneur and CEO of record label Mexiversal Music Group (distributed by global music distribution company INgrooves / Universal Music Group). He is the creator of the newest latin genre "Mexitón". Mexiton is a Mexican-American & Latin genre derived from Mexican, Urban, Cumbia and Reggeaton influences. Vocals include rapping and singing, typically in Spanglish. “Mexitón, El Nuevo Movimiento” 2019 Mexiversal Music Group ©, distributed by Ingrooves / Universal Music Group.