RETRIC emerged in late 2018 after uploading the 6ix9ine "Dummy Boy" album leak on Reddit with his song in the track list, going viral, and being discovered on social media by his management team. The musical genius oozes mainstream cloud-rap and emo influence, combining the raw, emotional energy of Juice WRLD and XXXTENTACION with the honed, bouncy, production of Pi’erre Bourne. Throughout his solo career, he has cultivated a global fanbase through the discovery platform: Audiomack. He began released weekly singles and made the trending list on the platform weekly, later building a cult-like relationship with his fans. This unique momentum eventually led to a distribution deal with Authentic Empire. Born in Raleigh, NC, Eric Griffin was introduced to hip hop through his older brothers, who would play Kanye West and 50 Cent on the way home from his private, religious school. Transitioning to public school, he explored his newfound freedom through the colorful skinny jeans and dyed hair that were popularized by New Boyz and Chris Brown. As the last kid in his family home, he grew up with the internet and eventually discovered the "FL Studio" DAW. He instantly fell in love with recording and producing, collaborating with childhood friends on songs they would listen to within their grade-school circles.