Cliff, born Aaron Martin Cohen, is a rapper/singer-songwriter from Ocala, Florida with a growing reputation that points in the direction of mainstream success. What started in middle school as a fun way to express his thoughts slowly became a serious long-term goal. At the age of sixteen, Cliff began writing over stolen beats in an attempt to create a unique life for himself. With a sound that draws inspiration from Kid Cudi and early Mac Miller, Cliff is beginning to establish a name for himself within the industry. After months of collaborating with his longtime friend “Fizz”, Cliff released the 90’s pop-punk inspired banger “Hate It or Love It”. Since its release in February of 2020, the song has amassed over one million Spotify streams and eighty thousand video views.