Niral Desai, the NYC based Indian-American artist, has taken his unique blend of Trap, Rap, Drill, and R&B to new heights. He's been featured on Times Square billboards 4x. Not to mention he’s said to be the King of Bolly Pop, a new genre that he’s created. His original Bolly Pop type song titled “Pyaar” went #1 on Spotify in the city of Dallas, TX during the week of February 23-29, 2024. In addition to his music, Niral is a powerful advocate for mental health and the Indian-American community. He has already collaborated with big names in the U.S. music scene and performed at tour stops, including three in Virginia, U.S., two in New York City, U.S., and one in Gujarat, India. With only one year of artistry under his belt, he’s a force to be reckoned with in the music industry.