Amazon best-selling Canadian solo artist Jef Kearns is transforming the flute from a background instrument to a serious soul voice in R&B and hip-hop. His goal, even from an early age, was to create a distinct and instantly identifiable flute sound with enough presence to command attention—just like an R&B singer’s voice. Jef’s cover of Warren G‘s “Regulate” was featured in XXL Magazine’s “20 Covers of Hip-Hop Songs Using Instruments.” And his cover of Kanye West‘s “Slow Jamz” in Mashable’s “14 Bizzarly Awesome Rap Cover Videos.” Over his two decades as a professional musician, Jef has built what would be considered an impressive online following for any independent artist. His YouTube channel has exceeded 1.4 million views. For a solo flute player, it’s unprecedented. Kearns’ professionally produced discography includes two full albums, Soulfisticated, and On the Level, an EP called The Flute, and eight stand-alone singles. Jef’s 2020 EP, Jazzy AF, released in 2020 was touted by popular music critique site Divide and Conquer as “a blend of sounds that creates a soundscape that listeners can easily get lost in. Not merely an instrumental album, Jazzy AF sees the artist mixing genres and creating a new sound. Kearns’ command of the instrument is unmistakable.” The release also hit #1 chart position on renowned Jazziz Magazine’s listener-voted new release chart “Inside Track.”