A first-generation native of the Santa Maria Valley on Cali's Central Coast, with family roots planted deep in the South, CaliTreeBoy has music in his blood. His father was a club DJ in New Orleans, and pictures can be found of a young CTB holding Vinyl as early as 3-years old. Whenever TreeBoy finds himself needing an outlet, music has always been his therapy and form of self-expression. 
 Influenced by the swag of Louisiana Rappers like Juvenile and Master P, and having a passion for music and lyrics of Tupac. Some call him a Marijuana Enthusiast. With these different aspects to his character, it’s hard to place this budding Central Coast Music and Lifestyle Mogul into one category or box. One of the driving forces for CTB has always been putting other people in a position to win. The is why the Rapper/ Entrepreneur started his independent imprint, “What A Life.” 
 The WAL Roster has evolved over the years. CaliTreeBoy has maintained his vision for excellence, TreeBoy believes in brand consistency, teamwork, and putting other people in a position to have success. However, being a Creator, Founder, and Financial Backer is never easy, but CaliTreeBoy remains positive and ever-evolving. Here’s a quote from this Entrepreneurial Maestro himself “I have had many experiences that I appreciate because it shaped me as a person... I love the act of business, on almost any level. I'm building something not just for me, but for the people to come after me.”